Content Marketing Portfolio

From video and social to web – here is a sampling of some of my favorite content marketing projects I’ve written, edited, produced or spearheaded while at Honeywell.

PODCAST PRODUCTION

As the producer of Honeywell’s The Future Is… podcast, I manage all show operations from pre- to post-production, which involves collaborating with creative resources, legal counsel, our chief marketing officer and host, digital marketing teams and internal and external subject matter experts to bring each episode to life. I launched the podcast’s video component in 2023, which led to a 2X increase in total episode downloads (plays/streams) year over year. Watch on YouTube or listen on Apple, Spotify or your preferred podcasting streaming network.

web writing, editing and creative direction

In early 2024, I took on a bubble assignment to gain more experience in web content and design. I lead a content workstream to update the copy and visuals on a series of key pages on Honeywell.com. My goal is to implement editorial best practices across the website and partner with our Adobe Experience Manager (AEM) authors to refresh the look and feel of our most-visited, business-critical webpages. One example of my work can be found on the Honeywell.com “Our History” webpage. Here’s a look at how the webpage looked before and after I refreshed it with updated copy and content and worked with creative partners to develop Ceros interactive components.

Before:

After:

brand editorial content

I love simplifying complex topics into relatable stories for a wide audience. As a writer and editor, I’ve brought to life several stories for Honeywell’s brand newsroom and social media channels, covering topics like the importance of satellites in space, the state of airport runway safety, and profiles on innovators who inspire the next generation.

SOCIAL MEDIA STRATEGY AND CONTENT

I have developed social strategies for top-tier events and executed real-time and quick-turn content creation. For Honeywell's Nasdaq Opening Bell Ceremony in 2023, I created an owned content plan and delivered a content package of 45 posts across social media channels. This included social-first content featuring C-suite executives, short-form videos and a website story recap. One week after the event, the content had garnered 870K impressions and nearly 40K clicks across all Honeywell social media channels.

I am also skilled in creating storyboards, scripts and briefs for social-first creatives that announce company initiatives, highlight employees and explain big ideas for a general audience. Here are a few examples of my work:

Thought Leadership

I am experienced in thought leadership content creation, from ideating, writing and editing executive-bylined articles to creating promotional content for senior leaders’ social media channels.